How Santa Claus is Evolving in the Digital Age (2025)

The Evolution of Santa's Sleigh: A Digital Age Twist

Santa Claus, the beloved icon, is embracing the digital age, and his journey is more magical than ever!

The traditional mall Santa experience, with its long lines and photo ops, still exists. But today's Santa, often referred to as Saint Nick, is adapting to meet families in their own spaces and digital realms.

But here's where it gets controversial...

Corky Kinter, a TikTok Santa sensation, believes it's not just about the red and white suit. He aims to capture the true spirit of Santa, bringing people together beyond the holidays.

HireSanta.com, a platform connecting Santas with believers, sees a diverse range of requests. While malls and resorts remain popular, private events, community festivals, and even digital meet-ups are on the rise. Mitch Allen, the platform's founder, explains, "Families still crave the magic, but their gathering places have evolved."

And this is the part most people miss...

Kinter, a retired rodeo clown, started small, dressing up for his family and local events. His hesitation to join TikTok and livestream was soon overcome when he realized the impact he could have. Moms joined his streams, asking him to greet their kids, and that's when he knew he was onto something special.

Now, he goes live daily as Santa, connecting with adults and children alike. His mission? To bring out the inner child in all of us, fostering imagination and creativity.

So, what's the controversy?

Kinter hopes to train more performers to reach the digital generation. He acknowledges the novelty of this approach, especially for those new to social media. But he's determined to "blaze the trail" for modern Santas, ensuring that people can connect with genuine Santas who love what they do.

But wait, there's more!

Being Santa in the digital age means connecting with younger generations on a deeper level. Kinter's granddaughter has helped run his account, and he's there for young people who need a virtual friend. He's not just Santa Claus; he's Santa Corky, offering prayers, checking his blood sugar, and sometimes shedding tears during an emotionally charged season.

So, what do you think?

Is the digital age enhancing the Santa experience, or is it diluting the magic? Share your thoughts in the comments! We'd love to hear your opinions on this evolving tradition.

How Santa Claus is Evolving in the Digital Age (2025)
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